Your watch tells a story

One about the craftsman, about yourself, and the human spirit.

Idea 33 Media uncovers that unique story and shares it with the world.

Todd Searle, the founder of Idea 33 Media -

lifelong watch enthusiast + passionate storyteller.


He connects brands, independent watchmakers, and retailers with discerning collectors — facilitating a reciprocal emotional connection that inspires appreciation and desire.

Todd and Idea 33 reveal captivating content and compelling storylines that define global independent brands. 


Idea 33 Media thrives on building loyal brand connections and amplifying the voices of intentional artists to their collectors around the world. 

In short, Idea 33 Media believes in stories well told.

Meet Todd

An avid collector, creator, writer, advisor, and documentary filmmaker with a drive for entrepreneurship himself. Really just a guy with great hair, a deep knowledge of movie quotes, and a knack for storytelling.

The heart of Idea 33 Media is to craft the emotional connection with every watch, from G-Shock to De Bethune. Todd’s unwavering passion for the captivating world of watches began at age six when he realized watches could be as means for self-expression. Now he helps brands forge emotional connections, breathing life into how they talk about their art form and evoking a sense of pride for collectors. Damn cool watches will not sell without a strategy, and all brands have the opportunity to have viral, sharable content through the images taken, the words crafted, and the intentional planning that creates deep impact.

Learn more about Todd and the Idea 33 Media Story

As a  creative agency, we take action from ideas and create brand stories that resonate around the globe. 

Services

Forward momentum Podcast

In this digital age of smartphones and atomic clocks, independent mechanical watchmaking perseveres as a functional form of self-expression. While representing only about 1% of Swiss watch exports and less than 1% of the total market value, this mechanical art form represents one of the most dominant forces in the industry. Join me to learn why from those dedicated to safeguarding the identity of their beautiful craft. 

For the watch collector, the watch curious, and the horologically obsessed.

Listen today.

stories well told.

Explore the photography portfolio.

Where does your story start?

While rooted in Chicago, Todd can frequently be found in Switzerland, London, Madrid, Miami, New York, and watch industry hubs around the globe. Wherever you are on the horological map, Todd is ready to curate your collection.

“They say a ride didn't happen unless there are photos. Todd's ability to capture the feel and texture of a ride extends far beyond just bike ride photos. His images allow the viewer to step into the experience and feel they were there too. It takes a strong storyteller to give a sense of inclusion. Todd is gifted with this ability.”

—Tony B., Owner of Velosmith Bicycle Studio